Last updated: 06/13/12

We at Retail Grocers Group, Inc. (“Retail Grocers Group,” “we,” “us,” or “our”) created this privacy notice (“Privacy Notice”) because we know that you care about how information you provide to us is used and shared. This Privacy Notice relates to the information collection and use practices of Retail Grocers Group in connection with our website located at www.finefaresupermarkets.com (the “Site”) and the Service.

By visiting our Site and/or using our Services, you are agreeing to the terms of this Privacy Notice and the accompanying Terms of Use. Capitalized terms not defined in this Privacy Notice shall have the meaning set forth in our Terms of Use.

We do not collect any personal information from you unless you voluntarily provide it to us.

When you sign up to become a Registered User, you will be asked to provide us with certain personal information, such as your name, email address and password. We may also ask for your home address, home phone number and/or cellular phone number. If you provide us with your cellular phone number, you consent to receive text message from us and/or Stores relating to the Service and/or Store Content.

Like most web sites, we use automatic data collection technology when you visit our Site to record information that identifies your computer, to track your use of our Site, and to collect certain basic information about you and your surfing habits. This information includes information about your operating system, your IP addresses, browser type and language, referring and exit pages and URLs, keywords, date and time, amount of time spent on particular pages, what sections of a website you visit, and similar information concerning your use of the Site and the Services (the “Usage Information”).

We may collect this Usage Information by using cookies and pixel tags (also called web beacons or clear gifs). Cookies are small packets of data that a web site stores on your computer’s hard drive so that your computer will “remember” information about your visit. Pixel tags are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web site users. You can reject cookies by following the directions provided in your Internet provider’s “help” file. If you reject cookies, you may still visit the Site, but may not be able to use some areas of the Site and/or the Services.

We do not collect personally identifying information in this way, but if you’ve provided us with personally identifying information we may associate that information with the information that is collected automatically. Automatic data collection may be performed on our behalf by our services providers.

We may use your Personal Information and the Usage Information in a manner that is consistent with this Privacy Notice and the context of our relationship with you. We will use the personally identifying information collected on the Site for the following purposes:

· To respond to your requests and to provide you with the Services;

· To respond to your inquiries and contact you about changes to this Site;

· To send you Store Content and other material regarding products or services of the Stores or other third parties.

· For any other purposes disclosed at the time the information is collected or to which you consent; and

· As otherwise specifically described in this Privacy Notice.

We may also use your information to improve our Site and/or the Service, and may use cookies and other information to enable us to customize your user experience.

We may disclose aggregate data regarding user behavior as a measure of interest in, and use of, our Site, such as overall patterns or demographic reports that do not describe or identify any individual user.

The Stores are independently owned companies operating under the “Fine Fare Supermarkets” name, and are third parties for purposes of this Privacy Policy and the Terms of Use. We may from time to time share personally identifying information and other information with the Stores, and the Stores may provide you directly with information about the products and services that they offer. To the extent required by law, you will be given the opportunity to opt-out of such sharing.

We, like many businesses, sometimes hire other companies to perform certain business-related functions. Examples include mailing information, maintaining databases, hosting services, and processing payments. When we employ another company to perform a function of this nature, we provide them with the information that they need to perform their specific function. We require such third parties to maintain the confidentiality of such information and use such information only as necessary to provide us with designated services.

If we or all or substantially all of our assets are acquired, we expect that the information that we have collected, including personally identifying information, would be transferred along with our other business assets.

We may disclose user information to government authorities, and to other third parties when compelled to do so by government authorities, at our discretion, or otherwise as required by law, including but not limited to in response to court orders and subpoenas. We also may disclose user information when we have reason to believe that someone is or may be causing injury to or interference with our rights or property, other users of this Site, or anyone else that could be harmed by such activities.

We take commercially reasonable steps to protect the Personal Information and the Usage Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to and from us over the Internet.

You may update the information that is stored in your user account in by visiting our Account Management page.

If you wish to stop receiving promotional e-mails from us, you may do so by visiting our Account Management page. You may also choose to unsubscribe from our emails by following the instructions in the bottom of the email..

This Site contains content, services, advertising and other materials that link to web sites operated by third parties. We have no control over those other sites, and this Privacy Notice does not apply to them.

The Site and the Services are operated in the United States. If you are located outside of the United States, please be aware that any information you provide to us will be transferred to the United States. By using the Services and/or providing us with any information, you consent to this transfer.

We do not knowingly collect Personal Information from children under the age of 13 through the Services. If you are under 13, please do not give us any Personal Information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Notice by instructing their children to never provide Personal Information through the Services without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Information to us, please contact us, and we will endeavor to delete that information from our databases.

This Privacy Notice is effective as of the date stated at the top of this Privacy Notice. We may change this Privacy Notice from time to time, and will post any changes on the Site as soon as they go into effect. By accessing the Site or using the Services after we make any such changes to this Privacy Notice, you are deemed to have accepted such changes. Please refer back to this Privacy Notice on a regular basis.

If you have questions about this Privacy Notice, please e-mail us at info@finefaresupermarkets.com with “PRIVACY NOTICE” in the subject line.